The Call for Entries to Campaign Brief's The Work 2019 is out and it's FREE to enter.

The final deadline for entries is Friday 22nd March, 2019.


There are three things that differentiate The Work 2019 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place in April and notifications of acceptances will be sent out early May 2019. Accepted work will be featured in Campaign Brief's The Work 2019 Gallery.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2019 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2018 and March 31st, 2019.

A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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Online bookmaker Sportsbet has launched a major new brand campaign for the start of the 2019 AFL & NRL seasons via Deloitte Digital and production company FINCH.
 

Entries are open today for the 31st annual Australian Commercial Radio Awards (ACRAs) to be held in Brisbane at the Royal International Convention Centre on October 19. Entries for this year's Awards close on 17 May 2019.
 

The annual CB Agency Creativity/Billings Index (or Hot+Cold Chart) is a must for all agency CEOs and ECDs plus marketers on the look-out for a new agency - or to see where their agency is placed in the industry.

There is a chart for Melbourne/Sydney, plus Adelaide, Brisbane and Perth, as well as New Zealand.

These hi-res PDFs can be printed out and pinned on your wall - or you can blow up to A2 or A1 and frame.

Sweetshop has signed highly-acclaimed director Liz Murphy for global representation.

Murphy's passion is 'to make stuff that gives people the feels'. Her work has been recognised around the globe by the likes of Adfest and BADC, and in 2017, Murphy was named in Campaign's '10 female directors you should know' on account of her ability to elicit "stunning, emotional glimpses of life in all its peculiarities."
 
With numerous award-winning campaigns under her belt, the Australian-born director moved to London in 2010 with a focus on creating beautifully shot, emotive and observational films and narrative. As a highly sought-after director she has worked with brands such as Alpen, Kinder, McDonald's and The National Trust. Her deeply moving spot 'Bear' for the charity Grief Encounter featured in the prestigious APA show in 2014.

Bankwest has launched a new instalment of its successful Bank Less brand positioning, with a new campaign going live this week developed by bespoke WPP AUNZ agency Union.
 
Titled 'Sea of Sameness', the campaign continues the brand's call for less 'Bank Stuff' that first launched last year in a bid to positively differentiate themselves in an increasingly homogenised industry and cynical consumer environment.  It was driven by the key insight that Australians do not want more 'bank' in their lives - just one that is fair, simple and transparent.
 
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BCM has announced that highly awarded creative leader, Christy Peacock has been appointed to the role of executive creative director.

Peacock joins the Brisbane-based independent creative, digital and media agency after a 3-year stint in the same role at TBWA/NZ, where he helped drive key client, ANZ Bank to the number 1 preferred brand in the market.

Prior to TBWA, Peacock was ECD at Sydney independent Joy, producing high profile work for Nike, SBS and Subaru. Before that he was CD at Fallon USA, working as head of art and Creative Lead on Cadillac North America and The Cosmopolitan of Las Vegas, among others.

Putting the Hyundai Tucson through its paces, Hyundai has unveiled its 'Made For It. Even If You're Not' campaign via Innocean Australia, to promote the confident and capable Tucson SUV.

The national campaign highlights the many reliable capabilities of the Tucson whilst also showing off its more refined qualities, including remote start and the ability to set the car's interior temperature remotely from an app in the palm of their hand.

Visit Victoria has joined Destination Gippsland in unveiling a new brand for an upcoming marketing campaign via Clemenger BBDO Melbourne, that will encourage people to put Gippsland at the top of their list for their next getaway.

The new brand, GIPPS all kinds of wonder LAND, highlights the region's hidden attractions, food and wine experiences and lesser known areas from historic towns and lush vineyards to pristine beaches and alpine forests.

Brisbane's premier creative tech agency 'Hyper Theory' has officially landed in Brisbane's marketing and advertising scene and has hit the ground running. Powered by the explosive connection of the creative minds of Belinda Eccles and Ty Curtis, Hyper Theory creates immersive brand experiences to deliver unforgettable campaigns, live activations and interactive video content.

Most recently, Eccles headed up the OMD Create team at OMD Brisbane, departing in October 2018 to start her new venture with Hyper Theory. She brings with her a wealth of knowledge and experience in integrated campaign strategies, experiential marketing, sponsorship leveraging and branded content creation.  Over the past 10 years, Eccles has worked with advertising agencies to deliver creative and effective solutions for global brands.

Meanwhile, Curtis has been quietly building one of Brisbane's most recognisable immersive tech companies, Activate Studios. Curtis is a pioneer in the space, having produced incredible projects such as the award winning 'Underwater Adventure' for LendLease in 2017. This was a highly effective AR activation that engaged the local schools and community, drawing more foot traffic and sales to The Sunshine Plaza. Curtis is consistently tapped into the cutting-edge of this technology.  He and his incredible team of creators continue to progress their skills; keeping up with the tech and staying ahead of the curve.

Nick Cummins (left), creative partner at The Royals believes our industry needs more agencies, and next week at AdFest 2019, he's giving a talk explaining his passion for start-ups, and why it is easier to start an agency from scratch rather than change an old agency.

Cummins has started two independent advertising agencies in Australia - Sputnik Agency and The Royals - and both have grown to become multi-award-winning, culture-led businesses. He sold his first agency to a white-collar criminal who ended up in a Columbian prison charged with fraud - one of many anecdotes he'll share at AdFest next week.

His career spans 30 years in both traditional and digital agencies. Since launching The Royals seven years ago as creative partner, it's grown into an agency of over 80 people across Sydney and Melbourne.

The Royals has a very distinctive mission: to be the most interested agency in the world. How did you arrive at that mission and what impact does it have on the work you create for clients?
 
Striving to be the most interested agency in the world is a huge part of our culture. It is something I think our industry has lost along the way. I love the legends of great advertising people from the '60s going out to factories interviewing the makers of a product to get a better understanding of how to market it.

Sydney production company Mint Films has announced that it has appointed Abby Dorrian as its new business manager. The role is brand new for the production company and is a step towards further growth for the brand in 2019.


Says Matt Samperi, EP, Mint Films: "We're thrilled to have someone like Abby come on board. Her wealth of knowledge and bubbly personality make her the perfect addition and we know that she will become an incredibly valuable part of the Mint Films team."

The commercial radio industry welcomes the bipartisan support by the Senate Legal and Constitutional Affairs Legislation Committee for the modernisation of broadcasting laws that haven't kept pace with the current media landscape.

The Senate Legal and Constitutional Affairs Legislation Committee headed up by Senator the Hon Ian Macdonald in its recent report on the Freedom of Speech Legislation Amendment (Censorship) Bill 2018, has called on the Government to consider amendments to the Broadcasting Services Act 1992.

 
Ideas are everything in our business. But so is execution.

On my second day of SXSW, I sat through a discussion about AI and the future of storytelling. One of the speakers referenced a project she'd been working on - Dimensions in Testimony: Virtual Conversations With Holocaust Survivors. The idea behind it is to record and display testimony in a way that will preserve the dialogue between Holocaust survivors and learners far into the future.

Simon Kent, creative technologist at M&C Saatchi Sydney is attending SXSW 2019 in Austin, Texas. Here Simon shares his experiences straight from the conference exclusively for Campaign Brief.

The scale of SXSW is immense. There seems to be a hundred talks or events happening at any one time varying from insights from Sandy Carter, VP of Amazon Web Services, on A.I to dystopian Black Mirror-esque speculative design exploring the consequences of misuse and abuse of technology and everything in between.

Languages from every corner of the world can be heard in Austin right now. Austin is buzzing and so am I.

Launched in partnership with D&AD in November 2017, the Rare Masterclass is set to return to Sydney, this May 23 and 24. The two-day program is aimed at giving creative talent from diverse backgrounds the knowledge and network they need to thrive today, and lead tomorrow.

Featuring MBA-level executive training from renowned facilitator, Prof. David Slocum, and inspiring tutorials from some of the world's top creatives, leaders and activists - the content will cover topics from negotiation and creative leadership, to unconscious bias and the power of vulnerability.

NB Content director Adam Ciancio has followed up his memorable "Flying Desk" spot for CareSuper with a campaign for Pearson Academic. Highlighting the bias in today's online testing, the international campaign went to great lengths to cast from the most diverse talent pool possible and then subvert the preconceived notions of those represented.

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It was one of only ten short films selected from thousands of international entries.

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Dedicated workplace support company Winc Australia has released a new brand awareness campaign developed by JOY Agency, as it looks to expand its share of the multi-billion-dollar B2B retail category.

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Director Georgi Banks-Davies has joined the Scoundrel roster for representation in both Australia and New Zealand.

Banks-Davies brings a fresh and honest approach to commercials which has seen her collaborating with some of the world's largest brands such as Apple, Audi, Coca-Cola, Nike, Lexus, Toyota, Starbucks, O2 and Sport England.

For the first time in its 69-year sporting history, Formula 1 launched the global season with a major public event in Melbourne yesterday, ahead of the Formula 1 Rolex Australian Grand Prix 2019.
 
Produced by Graffiti Experiential, for Formula 1 London, in partnership with the Australian Grand Prix Corporation (AGPC), the unique consumer experience highlighted Formula 1's new approach of putting its fans at the fore. Twenty drivers and ten team principals took to the stage in Federation Square for the official kick off and a meet and greet with thousands of die-hard fans who waited all day for this once in a life time opportunity.

As Australia's most popular music streaming service, Spotify has fast become the soundtrack of choice for many Australians whilst in their cars. Across the Victoria Labour Day long weekend, the AAMI 'Warning Spots' campaign, created by Ogilvy Melbourne, used geolocation targeting to alert drivers of impending road hazards via Spotify native ads.
 

Jesse Kelly, strategy director:
Artificial Intelligence (AI) isn't new. In fact, we've come a long way since the first AI programmes, written in 1951, were playing checkers or chess. Today, our everyday devices and applications harness AI and Machine Learning (ML). In saying that though, you only need to scroll through the list of sessions on offer at SXSW and you'll quickly gather that now the word 'AI' is almost interchangeable with the word 'innovation'. There were lots of real-world, case study examples of projects and experiences that had AI at their core to deliver something truly mind-blowing. These advancements in AI have posed some questions for the creative industry, which after today's sessions can be demystified.

The Giants and Richards Rose have developed a new brand experience platform in 'Everything's Bigger Up Close'.
 
This brand idea expresses the intimate experience that people enjoy at a Giants game and how it is a break for families and friends to connect around a shared passion.
 
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The extraordinary racing career of Sir Jack Brabham, Australia's first Formula 1 champion, is being brought to life in a major documentary film which is co-produced by Heckler.

AWARD School is pleased to welcome its class of 2019, following an overwhelming response to the call for applications and a rigorous judging process.

In 2019, AWARD School received 518 applications, of which 216 were successful. This represents an 11 per cent increase in submissions compared to the previous year.

The 2019 AWARD School campaign aimed at increasing diversity of applicants, as well as, improving accessibility to the advertising industry as a career option for everyone.

Following a competitive pitch, VMLY&R Brisbane has been appointed creative agency of record for TerryWhite Chemmart, one of Australia's leading retail  pharmacy networks with more than 450 pharmacies nationwide. The agency's remit is across the full connected brand experience, including retail, digital, ATL and in-store.
 
Duncan Phillips, chief operating officer, TerryWhite Chemmart, said he was very pleased to be working with VMLY&R.